Please note, these rules apply for July 19th ONLY. Slightly different rules apply outside of this day. Here are the rules* (We'll also post them in the Notes section and on our website for quicker/future reference.) * This contest is for INDIVIDUALS ONLY. NO GROUPS. * You MUST sign-up between Noon and 3PM on July 19th at the counter, inside Pete's Dairy Bar. The actual Colossal Challenge will begin at 3PM and hourly after that if we have more than 4 participants. * If more than 4 individuals sign-up, we will divide them into groups and have groups compete each hour until all groups have been served. (I.E. Group A goes at 3PM, Group B goes at 4PM, Group C goes at 5PM, etc) * You must pay, in advance, for your Colossal Sundae ($25) at sign-up. This is a non-refundable amount. * You will have 30 minutes to eat the entire Colossal Sundae. Judge(s) will determine if you've finished it to their satisfaction, or not. * You MAY NOT leave the table for any reason. Once you start eating, you must stay until either you finish, 30 minutes elapses or you give up. * Participant(s) agree to have their photo(s) taken before, during & after the Challenge. * Judges decisions are final & reserve the right to disqualify any individual for any reason they deem necessary. This includes, but is not limited to, breaking any of the above rules. *Rules are subject to change at any time, for any reason, without prior notice.